Commercial Execution CockpitDetect to Diagnose to Allocate to Execute to Verify
Rule-based MVPModeled demo dataNo external integrationsNeeds field validation
Market Command Center
Market Command Center
Prioritize where commercial teams should spend field time, trade support, distributor follow-up, and management attention.
Modeled demo dataRule-based MVP decision layerNeeds field validation
Executive decision brief
What should get commercial attention now?
Start with the recommended portfolio, then use the map, filters, pure score ranking, and watchlist to inspect the trade-offs. The default view separates act-now work, escalations, monitor decisions, and second-wave holds.
Act now
1 plays
Escalate first
2 plays
Monitor / hold
4 plays
Recommended portfolio
Recommended commercial allocation
The first view balances value recovery, field actionability, strategic category opportunity, owner dependency, and verification feasibility. Pure score ranking remains available below for the raw modeled order.
Largest controllable value recovery
Atlanta
Score79
Act nowCount in first-wave capacity.
Start here if the goal is to recover the largest modeled value with a clear owner and verification path.
Distributor order continuity break
Best next move
Confirm the recurring stock/order break, align distributor follow-up, and validate the next replenishment cycle.
Modeled value
$7,756,145
Near-term
$3,257,581
First wave
6 accounts
Lane status
Act now
Category focus
Whiskey, Tequila, Rum
Operating model
Mixed-channel distributor escalation
Owner
Field sales + distributor execution
Verification
30-60 days
Selected because it carries the largest controllable modeled value while retaining a clear owner and verification path. This lane has a clear owner, visible evidence, and a first move that can receive immediate commercial attention.
Hold / second waveExclude from first-wave field visits.
Use this when the team needs a practical field move that can be started without broad escalation.
On-premise visibility conversion gap
Best next move
Check menu, back-bar, tap, or cocktail visibility and run a venue-level visibility reset in the first-wave accounts.
Modeled value
$1,435,576
Near-term
$602,942
First wave
3 accounts
Lane status
Hold / second wave
Category focus
Beer/Stout, RTD, Whiskey
Operating model
On-premise venue sprint
Owner
On-premise field sales lead
Verification
30-60 days
Selected because field actionability, effort, and verification make it the fastest practical first-wave move. Keep the signal visible, but do not spend first-wave capacity until stronger value, evidence, or owner readiness emerges.
Hold / second waveExclude from first-wave field visits.
Use this when the question is where to push priority SKU range, premium-plus placement, or category growth.
SKU range whitespace
Best next move
Confirm authorization/ranging status, prioritize the missing SKU set, and prepare the sell-in or distributor range request.
Modeled value
$865,068
Near-term
$363,329
First wave
1 accounts
Lane status
Hold / second wave
Category focus
Tequila
Operating model
On-premise venue sprint
Owner
Category manager + field sales
Verification
30-60 days
Selected because category or premium-plus signals point to expansion rather than pure recovery. Keep the signal visible, but do not spend first-wave capacity until stronger value, evidence, or owner readiness emerges.
Hold / second waveExclude from first-wave field visits.
Use this when the account set has the right guest occasion but needs menu, back-bar, tap, or serve visibility.
On-premise visibility conversion gap
Best next move
Check menu, back-bar, tap, or cocktail visibility and run a venue-level visibility reset in the first-wave accounts.
Modeled value
$765,840
Near-term
$321,653
First wave
5 accounts
Lane status
Hold / second wave
Category focus
Whiskey, Beer/Stout, Tequila
Strategic segment
Luxury / reserve
Operating model
On-premise venue sprint
Owner
On-premise field sales lead
Verification
30-60 days
Selected because the account set needs venue-level conversion work at menu, back-bar, tap, or cocktail choice points. Keep the signal visible, but do not spend first-wave capacity until stronger value, evidence, or owner readiness emerges.
Escalate firstCount as management attention before field routing.
Use this when the issue is competitive control of shelf, display, or placement. This may need key-account action before outlet visits.
Shelf and display competitiveness
Best next move
Review shelf/display position versus competitor control, then trigger a shelf-defense reset or key-account conversation.
Modeled value
$3,563,669
Near-term
$1,399,052
First wave
4 accounts
Lane status
Escalate first
Category focus
Beer/Stout, Whiskey
Strategic segment
Luxury / reserve
Operating model
Key-account-led, not outlet-first
Owner
Field sales + key account owner
Verification
30-60 days
Selected because competitive shelf, display, or placement pressure needs a defensive reset. Resolve the distributor, buyer, chain, or reset dependency before assigning broad outlet visits.
Escalate firstCount as management attention before field routing.
Use this when the blocker is not solved by more field visits until a distributor, buyer, or chain constraint is resolved.
Distributor order continuity break
Best next move
Confirm the recurring stock/order break, align distributor follow-up, and validate the next replenishment cycle.
Modeled value
$7,846,486
Near-term
$3,295,524
First wave
5 accounts
Lane status
Escalate first
Category focus
RTD, Tequila, Vodka
Strategic segment
Luxury / reserve
Operating model
Mixed-channel distributor escalation
Owner
Field sales + distributor execution
Verification
30-60 days
Selected because the blocker depends on distributor or key-account alignment before broad outlet work. Resolve the distributor, buyer, chain, or reset dependency before assigning broad outlet visits.
Use this when the account set is close enough to standard that field effort should be preserved unless signals deteriorate.
Protect and monitor
Best next move
Do not spend first-wave field capacity. Monitor for deterioration in availability, visibility, or competitor pressure.
Modeled value
$484,950
Near-term
$98,475
First wave
3 accounts
Lane status
Monitor
Category focus
Tequila, RTD, Whiskey
Strategic segment
Luxury / reserve
Operating model
On-premise venue sprint
Owner
Account owner
Verification
60-90 days
Selected because the best move is to protect the account set and monitor for deterioration before assigning capacity. The account set is close enough to standard that field effort should be preserved unless signals deteriorate.
Commercial allocation choices visible in the recommended portfolio.
Act-now plays
1
Immediate field, distributor, or key-account attention in the portfolio.
Escalate-first plays
2
Dependency-led plays that need management, buyer, chain, or distributor alignment first.
Monitor / hold plays
4
Visible opportunities excluded from first-wave field work.
Modeled value at stake
$22,717,734
Value tied to visible execution gaps across all decision lanes.
Near-term recoverable value
$7,952,157
Recoverable value from act-now and escalation lanes only.
First-wave accounts
15
Excludes monitor-only and hold / second-wave lanes.
Required field visits
13
Modeled visits for act-now and escalation lanes; monitor/hold lanes are excluded.
Market decision surface
Portfolio markets
Showing markets selected for the recommended decision portfolio. Markets are sized by execution focus and account concentration proxy, then tied to the strongest current play. This is not live GIS or route-distance data.
Larger bubble = stronger execution concentration Number = Execution Focus Score proxy Accent = actionabilityReadout includes required visits, distributor follow-ups, and key-account escalations.
Market readout
Atlanta
Distributor order continuity break
Why this market
Atlanta has 18 accounts in this modeled cluster, led by off-premise and on-premise accounts and whiskey, tequila and rum demand signals. The first commercial read is distributor order continuity break, with out-of-stock rate as the lead evidence point and 73/100 execution concentration.
Best next move
Confirm the recurring stock/order break, align distributor follow-up, and validate the next replenishment cycle.
Primary scenario
Distributor order continuity break
Cluster play
Availability recovery need
Value at stake
$8,621,213
Near-term
$3,620,910
First wave
7 accounts
Required visits
7
Distributor follow-ups
1
Key-account escalations
0
Execution concentration
73/100
Route load
Light load: focused account visits
Operating model
Mixed-channel distributor escalation
Field route fit
Manage as distributor follow-up plus channel sub-waves, not one simple field route.
Los Angeles2 visits, 0 distributor follow-ups, $1,399,052 near-term recoverable
Do not prioritize yet
Trade-offs to hold
Seattle - Shelf and display competitivenessCompetitor shelf pressure: $2,709,489 value at stake
Hold for now. Modeled value is material, but the blocker appears key-account or authorization-led. Do not assign outlet visits until the chain-level issue is resolved.
Confirm the first 5 accounts, assign the owner, and open the matching recommended action type in the action queue.Boston - Shelf and display competitivenessCompetitor shelf pressure: $2,379,061 value at stake
Hold for now. Modeled value is material, but the blocker appears key-account or authorization-led. Do not assign outlet visits until the chain-level issue is resolved.
Confirm the first 3 accounts, assign the owner, and open the matching recommended action type in the action queue.Denver - Shelf and display competitivenessCompetitor shelf pressure: $1,656,857 value at stake
Hold for now. Modeled value is material, but the blocker appears key-account or authorization-led. Do not assign outlet visits until the chain-level issue is resolved.
Confirm the first 2 accounts, assign the owner, and open the matching recommended action type in the action queue.Seattle - On-premise visibility conversion gapBar / menu / tap visibility gap: $1,435,576 value at stake
Hold for now. The signal is useful, but stronger plays should receive field time and trade support first.
Confirm the first 3 accounts, assign the owner, and open the matching recommended action type in the action queue.
Atlanta cluster diagnosis
Distributor order continuity break
Atlanta is flagged for distributor order continuity break across off-premise and on-premise accounts with whiskey, tequila and rum demand signals. The visible gap pattern starts with out-of-stock rate, assortment compliance, visit frequency.
Execution Focus Score79
Modeled value at stake
$7,756,145
Value associated with closing this market-cluster gap.
Near-term recoverable
$3,257,581
First-wave value after confidence and effort are applied.
Average Perfect Account Health
77
Average execution health across this play.
First-wave accounts
6
Recommended starting account set.
Execution concentration
73
Proxy for how concentrated and manageable the first wave appears.
Verification feasibility
90
30-60 days review window.
Why this market
Atlanta has 18 accounts in this modeled cluster, led by off-premise and on-premise accounts and whiskey, tequila and rum demand signals. The first commercial read is distributor order continuity break, with out-of-stock rate as the lead evidence point and 73/100 execution concentration.
Why this cluster
Can the team restore order continuity in the first wave before shoppers or guests substitute away? The cluster maps to availability recovery need, is distributor-dependent, and can be reviewed within 30-60 days. Top KPI gaps: out-of-stock rate, assortment compliance, visit frequency.
Why these accounts
The first wave takes the top 6 of 18 accounts by modeled value, execution gap, and fit with the distributor order continuity break diagnosis. That keeps the initial work to 33% of the cluster while concentrating on accounts where out-of-stock rate is visible. Operating model: Mixed-channel distributor escalation.
Start with 6 accounts rather than all 18 so the team can validate the play, manage light load: focused account visits, and expand only after the first evidence check. Manage as distributor follow-up plus channel sub-waves, not one simple field route.
The modeled pattern points to replenishment discipline, order continuity, or recurring stock checks rather than a demand creation problem. This is a modeled hypothesis for availability work, not a confirmed field cause. The first evidence to validate is out-of-stock rate and assortment compliance.
Top KPI gaps
Out-of-stock rate (18 accounts, High severity)
Assortment compliance (8 accounts, Medium severity)
Visit frequency (1 accounts, High severity)
Supporting gaps
Task completion rate (2 accounts, High severity)
Share of shelf (4 accounts, Medium severity)
Display compliance (6 accounts, Medium severity)
Recommended move
Run a 30-day availability recovery sprint across the top 6 first-wave accounts. Start with: Confirm the recurring stock/order break, align distributor follow-up, and validate the next replenishment cycle.
Availability Recovery Sprint
Field sales should confirm the outlet evidence while the distributor execution partner checks replenishment and recurring low-stock items.
Effort
Field visits
6
Distributor follow-ups
1
Key-account escalations
0
Trade reviews
0
Trade support
Low
Route load
Light load: focused account visits
Field route fit
Manage as distributor follow-up plus channel sub-waves, not one simple field route.
Verification plan
OOS reduction
repeat order continuity
next-visit stock check
post-period movement
30-60 days verification window
Account handoff
First-wave accounts
First wave covers 6 of 18 accounts, averaging 77 Perfect Account Health, led by mass retail and grocery with out-of-stock rate and assortment compliance to validate. Mixed-channel distributor escalation.
Market-cluster plays are derived from the existing account scoring, gap detection, opportunity clustering, recommendation, and upside modules. Values are directional MVP estimates from modeled demo data and should be validated with real account, sales, execution, and field evidence before production use.