Commercial Execution CockpitDetect to Diagnose to Allocate to Execute to Verify
Rule-based MVPModeled demo dataNo external integrationsNeeds field validation
Account story

Silverline Market 116

Silverline Market 116 is losing too much visible space to competitors.

Competitor shelf pressureWhiskeyModeled account
Account story

Competitor shelf pressure is the working diagnosis: share of shelf is tracking at 16% against a target of 18%.

Shelf Defense Reset: Run a quick shelf audit and request a reset where competitor share is crowding the account.

Compare the account against Mass Retail - breakout candidate peersInspect competitor shelf pressure and reset optionsReview next best playbook owner and verification signal
Current annualized revenue
$2,926,750

Latest-period revenue snapshot.

Growth rate
23.2%

Latest modeled period.

Opportunity cluster
Competitor shelf pressure

Competitors are occupying too much shelf or display space in accounts with material upside. Silverline Market 116 has whiskey as the lead category signal.

Primary category
Whiskey

89/100 category signal.

Modeled upsideModeled MVP
$249,235

Capped deterministic MVP estimate.

Recommendation confidence
Low

Based on visible next-best playbooks.

Human narrative engineCompetitor shelf pressureHigh confidence

Silverline Market 116 is losing too much visible space to competitors.

Silverline Market 116 is a breakout candidate in Atlanta. It behaves like a mass retail peer set with a premium shelf and a Whiskey opportunity signal at 89/100.

Competitor shelf pressure is the working diagnosis: share of shelf is tracking at 16% against a target of 18%.

Account score88/100Modeled upside$249KWhiskey signal89/100Competitor shelf51%Share of shelf16% vs 18%
Recommended first moveShelf Defense ResetRun a quick shelf audit and request a reset where competitor share is crowding the account.
Scenario previewNot a forecast

If the top actions are executed

Score88to100
Tier stateTier 2toTier 1 candidate
Tier-up score75%to91%
Upside$0to$249,235

This preview uses the existing deterministic MVP scoring outputs and assumes the highest-priority recommendations are addressed.

Execution diagnosis

Top KPI gaps blocking Perfect Account status

The first-read view shows current vs target and the severity of each execution gap. The full KPI table remains available below.

Out-of-stock rateOut-of-stock rate is above the Perfect Account standard.
Medium gapHigh relevance
Current: 11.4%Target: 4%KPI score: 65/100
Display complianceDisplay compliance is below the Perfect Account standard.
Low gapHigh relevance
Current: 61%Target: 75%KPI score: 81/100
Share of shelfShare of shelf is below the Perfect Account standard.
Low gapHigh relevance
Current: 15.9%Target: 18%KPI score: 88/100
Corrective action closureCorrective action closure is below the Perfect Account standard.
Low gapMedium relevance
Current: 72.5%Target: 85%KPI score: 85/100
Task completion rateTask completion rate is below the Perfect Account standard.
Low gapMedium relevance
Current: 76.9%Target: 90%KPI score: 85/100
Cooler shareCooler share is below the Perfect Account standard.
Low gapMedium relevance
Current: 6.1%Target: 7%KPI score: 87/100
Recommended next moves

Playbooks tied directly to KPI gaps

Each action stays explainable: gap, evidence, owner, verification signal, priority, confidence, and modeled upside are visible together.

Shelf Defense Reset

Run a quick shelf audit and request a reset where competitor share is crowding the account.

Recommended

Competitive pressure is high enough that the visibility gap should be treated as a defensive reset.

Share of shelf16% vs 18%Category signalWhiskey 89/100Competitor pressure51% shelf
High priorityLow confidenceMedium difficulty$31,295 modeled
Availability Recovery Sprint

Confirm the out-of-stock driver and place a replenishment follow-up on the next account touch.

Recommended

The biggest fixable gap is out-of-stock rate, and this playbook provides the cleanest next action.

Out-of-stock rate11% vs 4%Category signalWhiskey 89/100Competitor pressure51% shelf
High priorityMedium confidenceMedium difficulty$171,494 modeled
Display and Promo Recovery

Verify the promotion calendar and capture proof of display or POSM correction.

Recommended

The biggest fixable gap is display compliance, and this playbook provides the cleanest next action.

Display compliance61% vs 75%Category signalWhiskey 89/100Competitor pressure51% shelf
High priorityLow confidenceMedium difficulty$46,446 modeled
Peer benchmarkSynthetic peers

Similar account context

Peer set
22 accounts
Average PA score
83
Best peer score
99
Avg simulated upside
$317,535

Use this as directional context only. The MVP compares against synthetic accounts with similar type and channel.

Full score detail

KPI contribution drilldown

Power users can still inspect the full weighted score calculation after the business story is clear.

KPI breakdown

KPIActualTargetWeightScoreContribution
Assortment compliance84.1%84%13%10013.0
Out-of-stock rate11.4%4%14%659.1
Share of shelf15.9%18%12%8810.6
Facings29308%977.7
Shelf placement quality85.5%84%7%1007.0
Display compliance61%75%10%818.1
Promo compliance85.2%84%7%1007.0
Price compliance85.6%95%6%905.4
Cooler share6.1%7%6%875.2
POSM presence68.4%78%6%885.3
Corrective action closure72.5%85%5%854.3
Visit frequency1.61.63%1003.0
Task completion rate76.9%90%3%852.6
Methodology

Account detail uses the account insight object from the MVP engine. The scenario preview is a display-layer simulation from current score, fixability, top recommendations, and capped upside.