Commercial Execution CockpitDetect to Diagnose to Allocate to Execute to Verify
Rule-based MVPModeled demo dataNo external integrationsNeeds field validation
Account story

Lakeside Taproom 114

Lakeside Taproom 114 is losing too much visible space to competitors.

Competitor shelf pressureTequilaModeled account
Account story

Competitor shelf pressure is the working diagnosis: share of shelf is tracking at 21% against a target of 25%.

Shelf Defense Reset: Run a quick shelf audit and request a reset where competitor share is crowding the account.

Compare the account against Club Store - breakout candidate peersInspect competitor shelf pressure and reset optionsReview next best playbook owner and verification signal
Current annualized revenue
$2,582,986

Latest-period revenue snapshot.

Growth rate
19.2%

Latest modeled period.

Opportunity cluster
Competitor shelf pressure

Competitors are occupying too much shelf or display space in accounts with material upside. Lakeside Taproom 114 has tequila as the lead category signal.

Primary category
Tequila

94/100 category signal.

Modeled upsideModeled MVP
$156,966

Capped deterministic MVP estimate.

Recommendation confidence
Medium

Based on visible next-best playbooks.

Human narrative engineCompetitor shelf pressureHigh confidence

Lakeside Taproom 114 is losing too much visible space to competitors.

Lakeside Taproom 114 is a breakout candidate in NY Metro. It behaves like a club store peer set with a premium shelf and a Tequila opportunity signal at 94/100.

Competitor shelf pressure is the working diagnosis: share of shelf is tracking at 21% against a target of 25%.

Account score92/100Modeled upside$157KTequila signal94/100Competitor shelf64%Share of shelf21% vs 25%
Recommended first moveShelf Defense ResetRun a quick shelf audit and request a reset where competitor share is crowding the account.
Scenario previewNot a forecast

If the top actions are executed

Score92to100
Tier stateTier 2toTier 1 candidate
Tier-up score73%to87%
Upside$0to$156,966

This preview uses the existing deterministic MVP scoring outputs and assumes the highest-priority recommendations are addressed.

Execution diagnosis

Top KPI gaps blocking Perfect Account status

The first-read view shows current vs target and the severity of each execution gap. The full KPI table remains available below.

Out-of-stock rateOut-of-stock rate is above the Perfect Account standard.
Medium gapHigh relevance
Current: 10%Target: 4%KPI score: 71/100
Share of shelfShare of shelf is below the Perfect Account standard.
Low gapHigh relevance
Current: 21.4%Target: 25%KPI score: 86/100
Corrective action closureCorrective action closure is below the Perfect Account standard.
Low gapMedium relevance
Current: 74.2%Target: 85%KPI score: 87/100
Cooler shareCooler share is below the Perfect Account standard.
Low gapMedium relevance
Current: 11%Target: 12%KPI score: 92/100
Visit frequencyVisit frequency is below the Perfect Account standard.
Low gapLow relevance
Current: 1.5Target: 1.6KPI score: 94/100
Recommended next moves

Playbooks tied directly to KPI gaps

Each action stays explainable: gap, evidence, owner, verification signal, priority, confidence, and modeled upside are visible together.

Shelf Defense Reset

Run a quick shelf audit and request a reset where competitor share is crowding the account.

Recommended

Competitive pressure is high enough that the visibility gap should be treated as a defensive reset.

Share of shelf21% vs 25%Category signalTequila 94/100Competitor pressure64% shelf
High priorityLow confidenceMedium difficulty$33,993 modeled
Availability Recovery Sprint

Confirm the out-of-stock driver and place a replenishment follow-up on the next account touch.

Recommended

The biggest fixable gap is out-of-stock rate, and this playbook provides the cleanest next action.

Out-of-stock rate10% vs 4%Category signalTequila 94/100Competitor pressure64% shelf
High priorityMedium confidenceMedium difficulty$122,973 modeled
Peer benchmarkSynthetic peers

Similar account context

Peer set
13 accounts
Average PA score
85
Best peer score
97
Avg simulated upside
$208,131

Use this as directional context only. The MVP compares against synthetic accounts with similar type and channel.

Full score detail

KPI contribution drilldown

Power users can still inspect the full weighted score calculation after the business story is clear.

KPI breakdown

KPIActualTargetWeightScoreContribution
Assortment compliance92.8%90%13%10013.0
Out-of-stock rate10%4%14%7110.0
Share of shelf21.4%25%12%8610.3
Facings34348%1008.0
Shelf placement quality80.4%84%7%966.7
Display compliance77.4%75%10%10010.0
Promo compliance81.6%84%7%976.8
Price compliance97%95%6%1006.0
Cooler share11%12%6%925.5
POSM presence79.4%78%6%1006.0
Corrective action closure74.2%85%5%874.4
Visit frequency1.51.63%942.8
Task completion rate86.7%90%3%962.9
Methodology

Account detail uses the account insight object from the MVP engine. The scenario preview is a display-layer simulation from current score, fixability, top recommendations, and capped upside.