Commercial Execution CockpitDetect to Diagnose to Allocate to Execute to Verify
Rule-based MVPModeled demo dataNo external integrationsNeeds field validation
Account story

Lakeside House 072

Lakeside House 072 is losing too much visible space to competitors.

Competitor shelf pressureTequilaModeled account
Account story

Competitor shelf pressure is the working diagnosis: shelf placement quality is tracking at 79% against a target of 84%.

Availability Recovery Sprint: Confirm the out-of-stock driver and place a replenishment follow-up on the next account touch.

Compare the account against Club Store - breakout candidate peersInspect competitor shelf pressure and reset optionsReview next best playbook owner and verification signal
Current annualized revenue
$2,595,259

Latest-period revenue snapshot.

Growth rate
23.6%

Latest modeled period.

Opportunity cluster
Competitor shelf pressure

Competitors are occupying too much shelf or display space in accounts with material upside. Lakeside House 072 has tequila as the lead category signal.

Primary category
Tequila

72/100 category signal.

Modeled upsideModeled MVP
$202,336

Capped deterministic MVP estimate.

Recommendation confidence
Low

Based on visible next-best playbooks.

Human narrative engineCompetitor shelf pressureHigh confidence

Lakeside House 072 is losing too much visible space to competitors.

Lakeside House 072 is a breakout candidate in Detroit. It behaves like a club store peer set with a premium shelf and a Tequila opportunity signal at 72/100.

Competitor shelf pressure is the working diagnosis: shelf placement quality is tracking at 79% against a target of 84%.

Account score90/100Modeled upside$202KTequila signal72/100Competitor shelf62%Shelf placement quality79% vs 84%
Recommended first moveAvailability Recovery SprintConfirm the out-of-stock driver and place a replenishment follow-up on the next account touch.
Scenario previewNot a forecast

If the top actions are executed

Score90to100
Tier stateTier 2toTier 1 candidate
Tier-up score71%to88%
Upside$0to$202,336

This preview uses the existing deterministic MVP scoring outputs and assumes the highest-priority recommendations are addressed.

Execution diagnosis

Top KPI gaps blocking Perfect Account status

The first-read view shows current vs target and the severity of each execution gap. The full KPI table remains available below.

Out-of-stock rateOut-of-stock rate is above the Perfect Account standard.
Medium gapHigh relevance
Current: 10.5%Target: 4%KPI score: 69/100
Display complianceDisplay compliance is below the Perfect Account standard.
Low gapHigh relevance
Current: 66%Target: 75%KPI score: 88/100
Assortment complianceAssortment compliance is below the Perfect Account standard.
Low gapHigh relevance
Current: 79.4%Target: 90%KPI score: 88/100
Price compliancePrice compliance is below the Perfect Account standard.
Low gapMedium relevance
Current: 78%Target: 95%KPI score: 82/100
POSM presencePOSM presence is below the Perfect Account standard.
Low gapMedium relevance
Current: 66.6%Target: 78%KPI score: 85/100
Corrective action closureCorrective action closure is below the Perfect Account standard.
Low gapMedium relevance
Current: 75.4%Target: 85%KPI score: 89/100
Recommended next moves

Playbooks tied directly to KPI gaps

Each action stays explainable: gap, evidence, owner, verification signal, priority, confidence, and modeled upside are visible together.

Availability Recovery Sprint

Confirm the out-of-stock driver and place a replenishment follow-up on the next account touch.

Recommended

The biggest fixable gap is out-of-stock rate, and this playbook provides the cleanest next action.

Out-of-stock rate11% vs 4%Category signalTequila 72/100Competitor pressure62% shelf
High priorityMedium confidenceMedium difficulty$133,925 modeled
Display and Promo Recovery

Verify the promotion calendar and capture proof of display or POSM correction.

Recommended

The biggest fixable gap is display compliance, and this playbook provides the cleanest next action.

Display compliance66% vs 75%Category signalTequila 72/100Competitor pressure62% shelf
High priorityLow confidenceMedium difficulty$26,429 modeled
Premium Tequila Shelf Play

Build a one-page tequila sell-in using the account category signal and the missing execution standard.

Recommended

Tequila is the strongest commercial signal and assortment compliance is blocking conversion.

Assortment compliance79% vs 90%Category signalTequila 72/100Competitor pressure62% shelf
High priorityLow confidenceMedium difficulty$41,982 modeled
Peer benchmarkSynthetic peers

Similar account context

Peer set
13 accounts
Average PA score
85
Best peer score
97
Avg simulated upside
$204,641

Use this as directional context only. The MVP compares against synthetic accounts with similar type and channel.

Full score detail

KPI contribution drilldown

Power users can still inspect the full weighted score calculation after the business story is clear.

KPI breakdown

KPIActualTargetWeightScoreContribution
Assortment compliance79.4%90%13%8811.5
Out-of-stock rate10.5%4%14%699.7
Share of shelf25.5%25%12%10012.0
Facings35348%1008.0
Shelf placement quality78.9%84%7%946.6
Display compliance66%75%10%888.8
Promo compliance81.6%84%7%976.8
Price compliance78%95%6%824.9
Cooler share12.6%12%6%1006.0
POSM presence66.6%78%6%855.1
Corrective action closure75.4%85%5%894.4
Visit frequency1.51.63%942.8
Task completion rate87.7%90%3%972.9
Methodology

Account detail uses the account insight object from the MVP engine. The scenario preview is a display-layer simulation from current score, fixability, top recommendations, and capped upside.